Content Marketing, Engineered

Description

Build Trust and Convert Buyers with Technical Content

Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency.

Content Marketing, Engineered guides you through the key steps in creating content to inform, educate, and help your technical buyers on their journey to purchase and beyond. By the time you reach the last page, you’ll be familiar with the entire end-to-end content marketing process, from planning and writing to publishing, promoting, and measuring the performance of your content.

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Build Trust and Convert Buyers with Technical ContentResearch shows that this analytical, skeptical buyer conducts a great deal of independent... Read more

€ 12,95 incl. VAT
Members € 11,66

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    Details

    SKU: 19570
    EAN: 9781632992857
    ISBN: 978-1-63299-285-7
    Author: Wendy Covey
    Language: English
    Pages: 248

    Description

    Build Trust and Convert Buyers with Technical Content

    Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency.

    Content Marketing, Engineered guides you through the key steps in creating content to inform, educate, and help your technical buyers on their journey to purchase and beyond. By the time you reach the last page, you’ll be familiar with the entire end-to-end content marketing process, from planning and writing to publishing, promoting, and measuring the performance of your content.

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